![]() Through this article, we discover together the definition of infographics and their benefits in terms of SEO. ![]() Faced with these statistics, more and more webmasters are making the creation and publication of infographics part of their content strategy. Indeed, content containing infographics generates 178% more links and 72% more traffic than standard content. Among these strategies, the publication of infographics is very effective. It is an effective way to present data and explain complex issues in a concise and useful way to users.īacklinks play a key role in a website’s SEO and webmasters implement all kinds of strategies to generate these links. Looking for images to use in your visual story or infographic? Check out our roundup of the best free stock photo sites on the web.An infographic is an image that includes information and data combined from images, charts, graphs, diagrams and other graphic icons to provide lengthy information. Before we look at some examples, though, let's run through the benefits of interactive infographics. Many of the best interactive infographics on the web today are embedded in immersive visual stories. More and more businesses, publications, and even individuals are leveraging the power of multimedia digital storytelling to share complicated concepts or data. Why has visual storytelling taken off? The main reason is that standards for content on the web are rising, and it's become harder than ever to get readers to pay attention.Īs web browsers become more powerful, we're seeing the rise of an arms race for ever more impressive visual content. It has been on the rise for several years now across multiple fields, including media and content marketing. Visual storytelling refers to the use of eye-catching visual elements - such as images, video, data visualisations, and motion graphics - to create compelling content. You can see other examples in our roundup of the best immersive interactive content. This story uses interactive infographics to show the impact of climate change on the planet. ![]() One great example of scrollytelling comes from media company Stuff in their story 407 and rising. Scrollytelling can incorporate any combination of graphics, audio, video, and animations to create a thoroughly engaging piece of long-form content. One way to create an interactive infographic is scrollytelling, which relies on the reader scrolling to trigger changes in a piece of content. These are a form of interactive marketing that requires human engagement to initiate action.
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